NAMM 2025: Each year, the distinguished artisans at Fender Custom Shop come together to craft an innovative collection that challenges the limits of creativity and craftsmanship. While past collections have focused on the guitar’s intrinsic qualities—its materials,finishes,and hues—this year,they are venturing into the realm of mixology with the exciting Cocktail Collection.
“The team at the Custom Shop constantly inspires each other to explore new creative avenues and refine their technical abilities,” shares Chase Paul, the Director of Product Development at Fender Custom Shop.
“This year, our Master Builders and Apprentices have truly outdone themselves, presenting instruments that are nothing short of exceptional. The Cocktail Collection reflects the unique personalities of the talented individuals behind these stunning guitars.”
Bourbon Barrel Sub-Sonic Tele
Designed by Master Builder Andy Hicks, this telecaster is inspired by the “rich, smoky notes” of a classic Old Fashioned cocktail. True to its cocktail roots, the guitar is constructed from oiled Bourbon barrel lids.
Additional features include Custom Shop Josefina Campos Hand-Wound ‘50-’51 Blackguard Tele neck and bridge pickups, along with a Sub Sonic 9.5” radius and a “C” shaped neck finished in “Nicotine Tint.”
This exquisite Sub-Sonic Tele is available for $11,200.
Moscow Mule Esquire
Inspired by the iconic hammered copper mugs used for Moscow Mules, Master Builder Austin MacNutt envisioned this guitar as the guiding star for his creation.
With hammered copper accents and a lime burst top featuring white pearloid binding, this ’59 Esquire captures a “rustic” charm while paying homage to the guitar’s “rich legacy” as a hallmark of music’s golden age.
It boasts a Custom Shop Josefina Campos Hand-Wound ‘51 Nocaster bridge pickup, a 9.5 radius fingerboard, and a ‘60s style Oval “C” shaped 3A birdseye maple neck.
This stunning piece is priced at $11,200.
PR Esquire
This Esquire takes its cue from the vibrant Purple Rain cocktail,featuring a striking floral design hand-stained onto the scratchplate by Master Builder David Brown.
It showcases a ’59 Esquire select ash body paired with a 3A quilted maple top, a “pleasant, familiar” Modern “C” shaped neck, and a Custom Shop Josefina Campos Hand-Wound Custom Blackguard bridge pickup, all for $10,450.
Lemon Drop Martini Strat
Inspired by the vibrant yellow tones of a classic lemon drop martini, Senior Master Builder Dennis Galuszka has created a hydro-drip white, silver, and obvious yellow Strat that flows seamlessly from the body to the neck and headstock.
With a select alder body, a one-piece ’54 Soft “V”-shaped neck, and Custom Shop Josefina Campos Hand-Wound Fat ’60s Strat pickups, this guitar promises an “expressive, dynamic, and highly resonant” sound.
The Lemon Drop Martini Strat is priced at $9,625.
Manhattan Strat
With a price tag of $10,675,the Manhattan Strat,crafted by Master Builder Jason Smith,aims to replicate the experience of savoring a Manhattan cocktail in a cozy bar setting. In essence, “there is nothing quiet like it.”
featuring a slightly distressed appearance, a bourbon Metallic body, a pickguard embellished with prism cherry stickers, and an enamel Manhattan martini emblem on the Stratocaster headstock, this guitar is truly Manhattan-ified.
Blackberry Bramble Strat
Featuring a unique first-fret inlay—a clock with all hands pointing to five—this strat, crafted by Senior Master Builder Todd Krause, embodies the spirit of mixology. The striking deep burgundy sparkle finish on the select alder body is equipped with a trio of Custom Shop Josefina Campos Hand-Wound Fat ‘50s pickups, ensuring “unmatched” Strat tones.
This eye-catching Strat is priced at $10,275.
Absinthe Strat [image unavailable]
Inspired by the enchanting visuals associated with absinthe, Master Builder Apprentice Mike Morales has hand-stained the guitar’s green finish to mimic the drink’s captivating conversion. High-end features include Custom Shop Josefina Campos Hand-Wound Texas Special Strat pickups, a 5A flame-roasted maple ’60s-style Oval “C”-shaped neck, and a Brazilian rosewood fingerboard adorned with mother-of-pearl block inlays.
This exquisite instrument is available for $10,050.
Cantarito Tele [image unavailable]
This Telecaster is a stunning tribute to Mexican culture, crafted by master Builder Apprentice george Ruiz.
Inspired by the vibrant traditions of Jalisco, Talavera pottery, and the classic Cantarito cocktail, it features a hand-painted pickguard by Mexican artist Lucero, a “Cantarito Creme” finish, and a mocha-tinted 3A flame Bosnian maple neck.
With a 27” baritone scale that produces resonant tones reminiscent of traditional Mexican instruments like the guitarrón, it is indeed further enhanced by curtis Novak JM-WR pickups.Additional specifications include gold-plated vintage-style hardware, including a hardtail Strat bridge and tortoise tuning pegs.
Emphasizing its mexican heritage,this guitar—priced at $11,650—comes with a pair of Talavera-style Cantarito mugs that complement its design.
Mai Tai Strat Thinline
growing up near the beach, Master Builder Apprentice Dylan Del Pizzo has infused the essence of the ultimate summer cocktail—the Mai Tai—into this unique build, the only Strat Thinline in the collection.
Features include a bound, highly figured quilted maple top, pineapple-shaped knobs, and a birdseye maple neck with abalone dot inlays. The engraved wood pickguard,combined with the Thinline body,promises a “lively and highly-resonant” playing experience.
This guitar is priced at $9,900.
For further details, visit Fender Custom Shop.
