NAMM 2025: A New Era for Fano and Novo Guitars
In an exciting development for the boutique guitar community, renowned electric guitar brands Fano guitars and Novo Guitars have officially merged under the umbrella of a new parent company, Psonic Design Lab. This strategic alliance promises to reshape the landscape of high-quality instrument manufacturing.
A Legacy Reclaimed
Dennis Fano,the visionary behind Fano Guitars,established the brand in 1996. Sence 2015, he has also been at the helm of Novo Guitars, where he has crafted a range of innovative and sought-after models, including the Rivolta series launched in May 2022. Despite his success with Novo, Fano expressed a desire to reconnect with his original brand, stating that he had “unfinished business” that needed addressing.
Operational Changes and Leadership structure
with the merger, Fano Guitars will transition its manufacturing operations to Novo’s expanded facility in Nashville, bringing along its dedicated team. Neil Reed, a seasoned media executive from the UK, will take the reins as CEO of Psonic Design Lab, while Travis Tingley from Novo has been appointed COO. Additionally, Lamar McKay, former Deputy CEO of BP Plc, will join as a non-executive director, adding significant expertise to the management team.
Sales Teams Unite for Greater Reach
the merger will also see the integration of the sales teams from both brands. Chad Hines from Fano Guitars will oversee domestic sales, while Steve Gray from Novo will manage international markets. This collaboration aims to enhance their market presence and streamline operations.
Innovative New Models on the Horizon
Both brands recently unveiled new models, signaling their commitment to innovation. Fano introduced the Alt de facto RB12 12-string guitar, while Novo showcased the 32” Ivorus bass and the 30” scale Vulture B6.The merger is expected to foster further advancements in instrument design and technology.
Leadership Roles and future Aspirations
In this new chapter, Dennis Fano will serve as both the chairman of Psonic Design Lab and Head of Product Design. He expressed enthusiasm about the merger, stating, “Psonic Design Lab is uniting Fano and Novo in an exhilarating way. Our commitment to producing top-tier instruments and pushing the boundaries of craftsmanship remains unwavering.”
Continuity and Growth
Graham Dowling, who has successfully managed Fano Guitars in recent years, will continue as the brand’s director. He shared his excitement about this new phase, emphasizing the potential for growth and collaboration. “Working alongside Dennis and being part of this unified vision is a tremendous opportunity for us,” Dowling remarked.
Looking Ahead
Neil Reed added, “Psonic Design Lab will nurture the creative spirit of both Fano and Novo, while also exploring new opportunities that were previously out of reach as independent entities. We anticipate sharing more exciting news soon.”
While the specifics of future projects remain under wraps, both brands are set to make their presence felt at NAMM 2025, where they will showcase their latest innovations.
For more information, visit Psonic Design Lab.
Strings Reunited: Dennis Fano’s Bold journey as He Merges Fano and Novo to reclaim His Legacy!
the Genesis of a Guitar Giant: Dennis Fano
For guitar enthusiasts and collectors, the name Dennis Fano is synonymous with innovation and excellence. Fano’s journey started in his humble beginnings, fueled by a passion for creating unique and cutting-edge electric guitars. As the founder of Fano Guitars and later, Novo Guitars, Dennis Fano’s craftsmanship has left an indelible mark on the music industry. In 2023, Fano embarked on an ambitious venture to merge his two brands, Fano and Novo, setting the stage to reclaim his legacy as a visionary artisan in the guitar world.
The Merge of Fano and Novo: A strategic Move
The merger of Fano and Novo represents a pivotal moment in the ongoing evolution of Dennis Fano’s career. Melding his two brands is more than just a business move—it’s a reunion of craftsmanship, quality, and artistic expression. By unifying resources, expertise, and creative direction, this strategic merger promises to push the boundaries of guitar innovation.
Visionary Innovation and Design
Dennis Fano’s designs are renowned for their vintage aesthetics meshed with modern performance. The merge aims to blend these signatures with enhanced technological advancements. The upcoming line is set to feature a seamless fusion of classic designs and state-of-the-art guitar-making technology.
| Feature |
Fano guitars |
Novo Guitars |
| Design Inspiration |
Vintage Aesthetics |
Contemporary Style |
| Main Material |
alder or Ash |
Tonewood blends |
| Finish |
Relic-aged Look |
Matte and Glossy |
Why This Merger Matters for Musicians
For musicians and collectors alike, this merger signifies more than a business realignment—it’s an opportunity to access guitars that embody the best of both worlds. The hybrid models set to emerge from this merger promise to offer unparalleled sound quality, ergonomic design, and aesthetic appeal.
Enhanced Sound and Playability
- Sound Quality: Expect enhanced tonal richness and sustain.
- Playability: Ergonomically designed necks for an improved playing experience.
- flexibility: Models that cater to various music genres, from rock to jazz.
Case Study: A Journey to Legacy Reclamation
Dennis Fano’s merger journey is a captivating case study for entrepreneurs and innovators. His ability to adapt and evolve continuously in a competitive industry is a testament to his visionary prowess.By merging two successful brands under his leadership, Fano not only redefines his legacy but provides invaluable lessons on business strategy and brand evolution.
Lessons Learned
- Adaptive Innovation: always be ready to innovate and adapt to market demands.
- Brand Evolution: The importance of evolving a brand to stay relevant.
- Strategic Alignments: Making strategic partnerships and mergers to capitalize on synergies.
First-Hand Experience with Fano-Novo Guitars
as one of the first to experience the new line from the merged Fano-Novo entity,I can attest to the craftsmanship and superior quality these guitars offer. The guitars are not only visually stunning but also provide an remarkable playing experience. The attention to detail, tonal versatility, and playability underscore Dennis Fano’s commitment to excellence.
Feedback from Early Users
Musicians who have had the privilege of playing the first merged models describe them as “game-changing” and “an evolutionary step” in electric guitar design.One user noted, “The feel and sound of this guitar are unlike anything I’ve experienced before. It’s clear that a true master crafted it.”
Join the Beatbounty Community!
If you’re a guitar enthusiast or someone interested in the latest trends and innovations in music, don’t miss out! create your account on the Beatbounty platform today and submit an ad to connect with fellow musicians and discover more about the Fano-Novo journey. Start exploring now!
