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Renowned for its boutique electric guitars, James Tyler Guitars has unveiled the JTG series, a new line of six-string instruments that will be manufactured in China.
This marks a pivotal moment for the esteemed brand, which was established in the late 1980s by the legendary James Tyler. A highly regarded figure in the guitar industry and a trailblazer of the Superstrat design, Tyler dedicated much of his career to crafting and modifying guitars for a roster of elite musicians, including session legends like michael Landau, Dean Parks, and Dann Huff.
Under Tyler’s name, the company has developed a highly respected range of guitars, celebrated not only for their distinctive headstock design but also for their exceptional craftsmanship, versatile tonal capabilities, and striking aesthetics.
However, the price tags on these instruments, particularly the US-made models, can be daunting, often exceeding $6,000, with some Studio Elite variants priced around $7,500.
While james Tyler guitars already produces a selection of instruments in Asia through its Tyler Japan line, these models still command premium prices, typically around $4,000.
The introduction of the JTG Series is set to change the game, making Tyler-branded guitars more accessible than ever.
According to statements from the company’s official Instagram, the new China-made JTG guitars will retail in the $1,800 range, a significant reduction from the current offerings.
Even though some may hesitate due to the association of Chinese manufacturing with lower-end guitars, it’s critically importent to recognize that many factories in China are increasingly producing high-quality instruments.
James Tyler Guitars has expressed confidence in the factory selected for this series, emphasizing their commitment to maintaining high standards in design and production. The attention to detail in every component is commendable.
Rich Renken,the brand’s General Manager,shared insights in a promotional video for the JTG series,stating,“I traveled extensively across Asia to evaluate factories. We didn’t just specify the guitars and leave it at that. We collaborated closely on prototypes, ensuring that every aspect met our high standards.”
In their quest for excellence, James Tyler Guitars has chosen custom hardware, including bridges, tuners, and pickups, along with premium tonewoods like Indian rosewood for rolled fingerboards and two-piece North American alder and maple.
Additional features include onboard preamp systems and a variety of finishes, applied to two distinct models: the Strat-style SE MK I and the T-type M I.
Renken concluded, “We are as dedicated to this product as we have been to the guitars we’ve crafted for over 35 years. If Jim were here today, he would be just as passionate about this project as he was throughout his 50-year career.”
The JTG Series is anticipated to launch soon,promising to bring high-quality craftsmanship to a broader audience.
For more details, visit James Tyler Guitars.
