Mastering the Guitar Market: Tips for Buying adn Selling on Reverb
The landscape of the guitar market, both for new and pre-owned instruments, has experienced critically important fluctuations in recent years, especially during the pandemic.as the dust settles, musicians, collectors, and sellers are navigating the evolving dynamics of this marketplace.
Despite the changes, certain timeless strategies remain effective for acquiring your ideal guitar or selling your equipment efficiently. To gain insights into the current trends and best practices, we spoke with Cyril Nigg, the Data Science Leader at Reverb.com, a leading online platform for musical gear.
Identifying Great Deals in Today’s Guitar Market
What models do you believe currently provide the best value in the new guitar market?
That’s an insightful question. I categorize options based on various price ranges. For guitars priced under £500, the PRS SE series stands out as an exceptional choice, offering remarkable quality for the cost. My focus at reverb leans heavily towards the used market, and I’ve only purchased a handful of new guitars in the last decade.
One notable purchase was the PRS SE CE 24, equipped with twin humbuckers, which I helped my father-in-law acquire due to his admiration for Santana. When you compare it to othre instruments in that price bracket,it’s hard to find a better option.
Continuing with that line, the SE Silver Sky has gained immense popularity, especially for those seeking an S-Style configuration. It has consistently ranked among the top sellers on Reverb as its launch four to five years ago.
Innovative Designs Worth Considering
If you’re willing to invest a bit more, consider exploring unique designs that break away from conventional aesthetics. Reverend guitars, such as the Charger and Double Agent models, offer innovative features for just under the $1,000 mark, blending Telecaster and Gibson styles in an offset body design.
Hidden Gems in the used Guitar Market
Which used guitars do you think are often overlooked but deliver exceptional quality for the price?
Several models come to mind. Early 2000s Gibsons, particularly the Juniors and Specials, can be found for under £800, making them a fantastic deal. Their nitro finishes age beautifully over time, enhancing their appeal. similarly, the Fender Highway One series from that era, especially the Telecasters, are visually and sonically impressive.
One of the appealing aspects of these guitars is their thin satin nitro finish, which ages gracefully, resembling a Custom Shop relic rather then a poorly maintained instrument. You can typically find these for under $800 in the U.S. Additionally,the 2012 American Standard Strats,featuring Custom Shop Fat ’50s pickups,are excellent guitars that are usually priced reasonably.
Guitars That Retain Their Value
Which mainstream guitars from the last two decades tend to maintain their value?
Signature models have shown remarkable resilience in retaining value. Our Reverb price index tracks individual model prices over the past several years, revealing that signature guitars consistently hold their worth better than standard models.
For instance,the Johnny Marr jaguar and the EVH Wolfgang are prime examples. Additionally, Epiphone models like the Tom DeLonge ES-333 and Joe Bonamassa Firebird have proven to be solid investments, as has Fender’s John 5 Telecaster.
Some of these guitars have nearly doubled in value as 2019.While prices surged during the pandemic, they have since stabilized, with signature models remaining at a higher price point compared to standard offerings. Rickenbackers,particularly models like the 330,660,620,and the 4003 bass,have also shown consistent value retention.
Emerging Trends in Vintage Guitars
Which mainstream guitars from the past 40 years are seeing price increases?
Similar to models that hold their value,signature guitars and certain Rickenbackers,especially those from the ’90s,are approaching ‘vintage’ status,particularly among younger buyers. For them, these guitars represent the same allure that ’60s and ’70s models held for previous generations. Additionally,Japanese-made guitars,such as Grecos,Tokais,and Edwards,are gaining recognition for their high quality.
resolving Issues with Online Purchases
What advice do you have for buyers who encounter issues with online guitar purchases?
the approach depends on the specific problem, but generally, I recommend reaching out to the seller promptly.If you’re purchasing through Reverb or another online platform, keeping communication within the platform is beneficial for documentation. Always approach the seller respectfully.
Most sellers are musicians or independent music stores and are often willing to assist with minor issues, such as action adjustments.if problems arise, Reverb offers a Buyer Protection program. If an issue occurs within seven days of delivery, our Customer Experience team will facilitate a fair resolution, which may involve a return or refund. Providing clear photos and descriptions of the issue, along with references to the original listing, is crucial.
Assessing Fair Prices for Used Guitars
How can buyers determine if the price of a used guitar is fair based on its condition, age, make, and model?
This assessment varies by instrument. As an example, comparing an original ’52 Blackguard Tele to a ’70s Mustang bass or a 2023 Fender American Professional Strat will yield diffrent price ranges. Generally, older and more unique instruments exhibit greater price variation. A good starting point is to consult a price guide, such as Reverb’s extensive database, which includes transaction histories for thousands of items.
For vintage guitars, it’s essential to verify whether the instrument includes all original parts and the original case, as this significantly impacts value. For more contemporary models, understanding the new price can help gauge a fair used price, typically around 30% lower than the retail price.
The Importance of Case Candy and Accessories
How much do buyers value case candy, hang tags, and similar items?
The significance of these items largely depends on the uniqueness of the guitar. For example, a Fender Custom Shop Tele with original accessories will be more desirable than a standard Fender Strat without them.Though, for more common models, such as a Mexican-made Fender Standard strat, the absence of minor accessories is less likely to affect buyer interest.
Effective Selling Strategies for Online Marketplaces
What are the key strategies for successfully selling a guitar online?
When it comes to selling, high-quality photos and detailed descriptions are essential. Capture the guitar from multiple angles, including close-ups of any imperfections. Natural lighting can enhance the quality of your images, and you don’t need professional equipment-most smartphones can take excellent photos. Consider what potential buyers would want to see.
in your descriptions,be thorough and obvious about any flaws or unique features. Adding a personal story about the guitar can also enhance its appeal. For instance,I once purchased a ’64 00-18 Martin with a touching backstory that made the experience even more special.
Building a Positive Reputation as a Seller
What tips can you offer for sellers to receive great feedback?
To avoid disappointment, ensure that your photos and descriptions accurately represent the guitar. Prompt communication is vital, especially when shipping. Providing tracking details and updates can enhance the buyer’s experience. Lastly, ship the guitar as quickly as possible to meet the buyer’s excitement and expectations.
- For online price guides, used gear listings, and more, visit Reverb.
- This article originally appeared in Guitarist.Subscribe and save.